Open to opportunities
My experience
Product Strategist
Skyrocket Digital
Vancouver, Canada
|
2023 - Present
At Skyrocket Digital, I led discovery, strategy, and delivery across multiple digital products, translating research, analytics, and stakeholder input into clear roadmaps and scalable design systems. My work improved onboarding, adoption, and retention, contributing to a 40% increase in user satisfaction while strengthening cross-functional alignment and delivery velocity.
Product Strategist
Skyrocket Digital
Vancouver, Canada
|
2023 - Present
At Skyrocket Digital, I led discovery, strategy, and delivery across multiple digital products, translating research, analytics, and stakeholder input into clear roadmaps and scalable design systems. My work improved onboarding, adoption, and retention, contributing to a 40% increase in user satisfaction while strengthening cross-functional alignment and delivery velocity.
Product Strategist
Blockchain Foundry
Toronto, Canada
|
2021-2023
At Blockchain Foundry, I owned end-to-end product execution for crypto and marketplace products, from user research and positioning through launch. I helped ship revenue-generating features under aggressive timelines, including an NFT monetization MVP delivered in six weeks, driving rapid user adoption and significant early revenue.
Product Strategist
Blockchain Foundry
Toronto, Canada
|
2021-2023
At Blockchain Foundry, I owned end-to-end product execution for crypto and marketplace products, from user research and positioning through launch. I helped ship revenue-generating features under aggressive timelines, including an NFT monetization MVP delivered in six weeks, driving rapid user adoption and significant early revenue.
Product Strategist, Solopreneur
fredjames.me
Vancouver, Canada
|
2018 - Present
As an independent consultant, I partner directly with clients to design, test, and ship digital experiences that deliver measurable business results.
Product Strategist, Solopreneur
fredjames.me
Vancouver, Canada
|
2018 - Present
As an independent consultant, I partner directly with clients to design, test, and ship digital experiences that deliver measurable business results.
Adapt. Excel. Repeat.
These values guide my work, ensuring impactful decisions and excellence. By prioritizing, collaborating, and adapting, I strive to deliver meaningful results.
Control the controllable
Focus on what you can influence. I tackle challenges proactively, ensuring steady progress regardless of external factors.
Control the controllable
Focus on what you can influence. I tackle challenges proactively, ensuring steady progress regardless of external factors.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Shift from 'me' to 'we'
Collaboration turns good ideas into great outcomes. Teamwork is the key to achieving shared success.
Shift from 'me' to 'we'
Collaboration turns good ideas into great outcomes. Teamwork is the key to achieving shared success.
Shift from 'me' to 'we'
Collaboration turns good ideas into great outcomes. Teamwork is the key to achieving shared success.
2 ears : 1 mouth
Listening unlocks better understanding and solutions. I listen twice as much as I speak to ensure all voices are heard.
2 ears : 1 mouth
Listening unlocks better understanding and solutions. I listen twice as much as I speak to ensure all voices are heard.
2 ears : 1 mouth
Listening unlocks better understanding and solutions. I listen twice as much as I speak to ensure all voices are heard.
1 + 1 = 3 (or more)
Collaboration amplifies results beyond individual efforts. I aim for partnerships that create exponential value.
1 + 1 = 3 (or more)
Collaboration amplifies results beyond individual efforts. I aim for partnerships that create exponential value.
1 + 1 = 3 (or more)
Collaboration amplifies results beyond individual efforts. I aim for partnerships that create exponential value.
My education
Product Management
BrainStation
Vancouver, Canada
|
2022
Developed essential product management skills, including customer-centric strategy, Lean methodologies, Agile practices, product refinement, and launch strategy.
Product Management
BrainStation
Vancouver, Canada
|
2022
Developed essential product management skills, including customer-centric strategy, Lean methodologies, Agile practices, product refinement, and launch strategy.
Product Management
BrainStation
Vancouver, Canada
|
2022
Developed essential product management skills, including customer-centric strategy, Lean methodologies, Agile practices, product refinement, and launch strategy.
Human-Computer Interaction
Interaction Design Foundation
Vancouver, Canada
|
2022
Mastered foundational UX research skills, including planning and conducting usability tests, interviews, and contextual inquiries, analyzing qualitative data, and effectively communicating insights to stakeholders.
Human-Computer Interaction
Interaction Design Foundation
Vancouver, Canada
|
2022
Mastered foundational UX research skills, including planning and conducting usability tests, interviews, and contextual inquiries, analyzing qualitative data, and effectively communicating insights to stakeholders.
Human-Computer Interaction
Interaction Design Foundation
Vancouver, Canada
|
2022
Mastered foundational UX research skills, including planning and conducting usability tests, interviews, and contextual inquiries, analyzing qualitative data, and effectively communicating insights to stakeholders.
User Experience & Interface Design
BrainStation
Vancouver, Canada
|
2018
Gained hands-on experience in UX design fundamentals, including research, strategy, interface, and responsive design, complemented by theory-based learning in typography, visual design, workflows, interaction design, and prototyping.
User Experience & Interface Design
BrainStation
Vancouver, Canada
|
2018
Gained hands-on experience in UX design fundamentals, including research, strategy, interface, and responsive design, complemented by theory-based learning in typography, visual design, workflows, interaction design, and prototyping.
User Experience & Interface Design
BrainStation
Vancouver, Canada
|
2018
Gained hands-on experience in UX design fundamentals, including research, strategy, interface, and responsive design, complemented by theory-based learning in typography, visual design, workflows, interaction design, and prototyping.
Let’s work together
Ready to launch, refine, or explore? I’m here to help bring your next project to life.