Senior Product Designer @ Skyrocket Digital
Bad design costs more than you think.
2M~
Revenue
generated
7+
Years of
experience
12
Products
shipped
I’m Fred James, a UX designer and product strategist focused on creating lean solutions for complex challenges.
With 7+ years of experience, I combine creativity and analytical thinking to solve complex problems. I’ve worked with NPOs, e-commerce, crypto, and SaaS, delivering scalable designs that drive measurable success.
Control the controllable
Focus on what you can influence. I tackle challenges proactively, ensuring steady progress regardless of external factors.
Control the controllable
Focus on what you can influence. I tackle challenges proactively, ensuring steady progress regardless of external factors.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Results over rituals
Effort matters, but results matter more. I prioritize meaningful impact over tasks that don’t drive real value.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Identify the 20%
Success comes from focusing on the essential. I target the 20% of work that drives 80% of results.
Shift from 'me' to 'we'
Collaboration turns good ideas into great outcomes. Teamwork is the key to achieving shared success.
Shift from 'me' to 'we'
Collaboration turns good ideas into great outcomes. Teamwork is the key to achieving shared success.
From Vision to Impact
My journey began with a goal to create designs that connect with people. I’ve since led projects that improved workflows, launched products, and achieved measurable results.
Trusted by Teams and Leaders
I’ve been fortunate to work with talented teams across industries, earning feedback that highlights my impact in transforming workflows and delivering user-focused solutions.
Fred is a skilled UI/UX designer and product manager who bridges design and development for seamless execution. With strong leadership and time management, he consistently delivers on time and on budget. Fred’s ability to unite teams and drive results makes him a valuable asset.
Dan Wasyluk
CEO of Blockchain Foundry
Fred is a skilled UI/UX designer and product manager who bridges design and development for seamless execution. With strong leadership and time management, he consistently delivers on time and on budget. Fred’s ability to unite teams and drive results makes him a valuable asset.
Dan Wasyluk
CEO of Blockchain Foundry
Fred is a skilled UI/UX designer and product manager who bridges design and development for seamless execution. With strong leadership and time management, he consistently delivers on time and on budget. Fred’s ability to unite teams and drive results makes him a valuable asset.
Dan Wasyluk
CEO of Blockchain Foundry
Fred is a skilled professional in UX, interface design, product management, and Agile. With strong leadership, a solid work ethic, and strategic thinking, he delivers consistent results. I highly recommend him as a valuable asset to any team.
Peter Jubb
UX Director
Fred is a skilled professional in UX, interface design, product management, and Agile. With strong leadership, a solid work ethic, and strategic thinking, he delivers consistent results. I highly recommend him as a valuable asset to any team.
Peter Jubb
UX Director
Fred is a skilled professional in UX, interface design, product management, and Agile. With strong leadership, a solid work ethic, and strategic thinking, he delivers consistent results. I highly recommend him as a valuable asset to any team.
Peter Jubb
UX Director
Fred is a talented UX designer with a strong ability to create user-centered solutions that drive results. His creativity and leadership keep teams motivated, while his clear vision ensures impactful designs. Any company would be lucky to have him.
Ahmad Sghaier
Director of Software Development
Fred is a talented UX designer with a strong ability to create user-centered solutions that drive results. His creativity and leadership keep teams motivated, while his clear vision ensures impactful designs. Any company would be lucky to have him.
Ahmad Sghaier
Director of Software Development
Fred is a talented UX designer with a strong ability to create user-centered solutions that drive results. His creativity and leadership keep teams motivated, while his clear vision ensures impactful designs. Any company would be lucky to have him.
Ahmad Sghaier
Director of Software Development
My Philosophy
Great design begins with understanding the user. By blending empathy, strategy, and teamwork, I create solutions that achieve business goals and delight users.
1
Understand the Problem
This phase focuses on research and exploration. Gather insights about user needs, behaviors, and pain points to define the problem space clearly.
User Interviews
Surveys & Questionnaires
Competitor Analysis
Stakeholder Mapping
1
Understand the Problem
This phase focuses on research and exploration. Gather insights about user needs, behaviors, and pain points to define the problem space clearly.
User Interviews
Surveys & Questionnaires
Competitor Analysis
Stakeholder Mapping
1
Understand the Problem
This phase focuses on research and exploration. Gather insights about user needs, behaviors, and pain points to define the problem space clearly.
User Interviews
Surveys & Questionnaires
Competitor Analysis
Stakeholder Mapping
2
Frame the Opportunity
Narrow the focus by synthesizing research findings, identifying key challenges, and establishing a clear problem statement to address.
Affinity Mapping
Problem Framing (HMW)
Persona Development
Journey Mapping
2
Frame the Opportunity
Narrow the focus by synthesizing research findings, identifying key challenges, and establishing a clear problem statement to address.
Affinity Mapping
Problem Framing (HMW)
Persona Development
Journey Mapping
2
Frame the Opportunity
Narrow the focus by synthesizing research findings, identifying key challenges, and establishing a clear problem statement to address.
Affinity Mapping
Problem Framing (HMW)
Persona Development
Journey Mapping
3
Create Solutions
Generate and prototype ideas through brainstorming and iteration. Test and refine concepts based on feedback to ensure alignment.
Co-creation Workshops
Prioritization Frameworks
Wireframing & Prototyping
Feasibility Analysis
3
Create Solutions
Generate and prototype ideas through brainstorming and iteration. Test and refine concepts based on feedback to ensure alignment.
Co-creation Workshops
Prioritization Frameworks
Wireframing & Prototyping
Feasibility Analysis
3
Create Solutions
Generate and prototype ideas through brainstorming and iteration. Test and refine concepts based on feedback to ensure alignment.
Co-creation Workshops
Prioritization Frameworks
Wireframing & Prototyping
Feasibility Analysis
4
Launch with Impact
Finalize the best solution, implement it, and validate its success through testing and user feedback, ensuring it meets objectives effectively.
Usability Testing (Beta)
Design Handoff
Launch Strategy
KPIs & Monitoring
4
Launch with Impact
Finalize the best solution, implement it, and validate its success through testing and user feedback, ensuring it meets objectives effectively.
Usability Testing (Beta)
Design Handoff
Launch Strategy
KPIs & Monitoring
4
Launch with Impact
Finalize the best solution, implement it, and validate its success through testing and user feedback, ensuring it meets objectives effectively.
Usability Testing (Beta)
Design Handoff
Launch Strategy
KPIs & Monitoring
Let’s Work Together
Ready to launch, refine, or explore? I’m here to help bring your next project to life.