All projects
Ocean Wise
Native & Web Apps
2025
Whale Report: Real time whale sightings and alerts for safer oceans
Scope of Work
Protecting whales and marine traffic with real-time alerts
Whale Report is a multi-platform Whale Sightings & Alert System designed to enhance marine conservation and maritime safety. By enabling real-time reporting, alerts, and data access for the public, commercial mariners, and researchers, it creates a centralized system for whale monitoring. The platform empowers timely conservation actions, reduces ship strikes, and fosters collaboration among stakeholders.
Frameworks
Product requirements definition, multi-platform UX design, phased MVP delivery, data-driven roadmapping
Team
Product Manager & Designer, 8 Developers, QA, Salesforce Developer, Business Analyst
My Role
Product Strategist
The Problem
Whale collisions are frequent and preventable
Shipping activity overlaps with 92% of whale habitats, yet protective measures exist in less than 7% of high-risk areas. Collisions are often fatal, and current reporting systems are fragmented, slow, and inconsistent. This lack of real-time, verified data delays intervention and conservation responses.
Key Insights
Real-time, verified information drives impact
Research shows that rapid, actionable whale sighting data can significantly reduce vessel collisions and improve marine safety. Public engagement, commercial mariner participation, and centralized data access increase the reliability of reports. A scalable, cross-platform system ensures both immediate action and long-term conservation insights.
Key Objectives
Enable real-time whale sighting reporting and alerts
Collect verified whale sightings, deliver alerts to mariners and stakeholders, provide secure access to historical and analytical data, and reduce ship strike incidents.
Solution A
Public Whale Report app for sightings submission, species identification, and historical data access
Solution B
WRAS app for commercial mariners and First Nations partners with real-time whale alerts
Solution C
Admin panel for organizations and researchers to validate reports, manage users, and track trends
Solution D
Centralized database linking sightings, alerts, and analytics for policy, research, and conservation decisions
Impact
Safer oceans through real-time whale monitoring
Whale Report enables immediate awareness of whale locations, reduces vessel collisions, and strengthens conservation efforts by centralizing verified sighting data for public, commercial, and research users.
Key Takeaway
Safer oceans through real-time whale monitoring
Whale Report enables immediate awareness of whale locations, reduces vessel collisions, and strengthens conservation efforts by centralizing verified sighting data for public, commercial, and research users.
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