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Ocean Wise
Web App
2024
Sustainable Seafood: Scaling sustainable seafood choices across 500+ partners
Scope of Work
Empowering businesses and consumers to make sustainable seafood choices
The Sustainable Seafood Program helps restaurants, retailers, and consumers select environmentally responsible seafood. By centralizing seafood inventory, sustainability tracking, and partner engagement, the platform supports informed decision-making, protects marine habitats, and drives long-term industry sustainability. Over 500 partners now actively manage their inventory, and more than 1,400 Ocean Wise Recommended options are tracked in the system.
Frameworks
Stakeholder discovery, process mapping, MVP prototyping, data flow analysis, sustainability metrics definition
Team
Product Manager & Designer, 8 Developers, QA, Salesforce Developer, Business Analyst
My Role
Product Strategist
The Problem
Complexity of sustainable seafood management limits adoption
Managing large volumes of seafood inventory across multiple partners and locations was cumbersome and error-prone. Businesses lacked tools to easily track sustainability status, monitor supplier compliance, or manage multi-location distribution. Without streamlined processes or visibility into sustainability metrics, partners struggled to make timely, informed decisions.
Key Insights
Simplicity and visibility drive adoption
Stakeholders needed fast, intuitive tools for inventory management, supplier tracking, and sustainability assessment. Bulk import, multi-location allocation, and real-time dashboards were essential to reduce operational friction, improve compliance, and encourage partners to actively engage in sustainable seafood practices.
Key Objectives
Enable partners to efficiently manage and recommend sustainable seafood
Provide businesses with tools to track inventory, ensure sustainability compliance, visualize trends, and distribute sustainable seafood across locations, supporting informed decisions and industry-wide adoption of Ocean Wise standards.
Solution A
Bulk inventory import and validation tools to streamline large-scale data management
Solution B
Interactive dashboard displaying sustainability metrics, inventory trends, and supplier compliance
Solution C
Multi-location allocation and modular tables to track product status (purchased, repurposed, sold) while ensuring sustainability standards
Solution D
Partner onboarding and support workflows, integrating supplier data, certifications, and sustainability assessments
Impact
Scalable, data-driven sustainable seafood management
The platform transformed how partners manage seafood sustainability, enabling faster operations, transparent reporting, and better-informed purchasing decisions. By consolidating inventory and supplier data, it supports over 500 partners, 1,400 Ocean Wise options, and 1,000+ suppliers, driving measurable environmental and operational impact.
Key Takeaway
Scalable, data-driven sustainable seafood management
The platform transformed how partners manage seafood sustainability, enabling faster operations, transparent reporting, and better-informed purchasing decisions. By consolidating inventory and supplier data, it supports over 500 partners, 1,400 Ocean Wise options, and 1,000+ suppliers, driving measurable environmental and operational impact.
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