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Blockchain Foundry
Web App
2021
NFKeys: Turning NFT ownership into scalable brand loyalty
Scope of Work
Turning NFT ownership into ongoing brand engagement
NFKeys was designed to unlock long term value from NFT ownership by enabling brands to offer token gated benefits and rewards. The platform helps organizations integrate NFTs into loyalty programs while giving NFT owners meaningful, repeatable utility beyond initial purchase.
Frameworks
Product discovery, platform strategy, marketplace UX, API design, lean delivery
Team
Product Manager & Designer, 8 Developers, QA
My Role
Product Strategist
The Problem
NFTs lacked sustained utility and business integration
Most NFTs delivered short lived hype with little post purchase value. Brands struggled to connect NFTs to existing systems, while NFT owners saw limited reasons to stay engaged. The lack of scalable, user friendly infrastructure prevented NFTs from becoming a viable loyalty channel.
Key Insights
Utility and simplicity drive lasting adoption
Discovery and iteration revealed the need for a platform that:
Enables brands to attach real benefits to NFT ownership
Verifies ownership quickly and securely
Delivers a familiar, low friction browsing and redemption experience
Integrates with existing e commerce and loyalty systems
Key Objectives
Launch a scalable token gated engagement platform
Build a flexible product that allows organizations to manage NFT based benefits while giving owners a clear, intuitive way to discover and redeem value.
Solution A
Token Gated Benefit Management: Designed tools for organizations to attach, manage, and update rewards tied to NFT ownership
Solution B
Solution B – Seamless Verification: Implemented intuitive ownership verification to reduce redemption friction
Solution C
Micro Marketplace Experience: Created a curated browsing experience for NFT gated offers
Solution D
Platform Integrations: Enabled API connections with platforms like Shopify to embed NFT loyalty into existing commerce flows
Impact
A viable loyalty layer for NFTs
NFKeys demonstrated strong early traction through efficient execution and market validation.
Key Takeaway
A viable loyalty layer for NFTs
NFKeys demonstrated strong early traction through efficient execution and market validation.
Let’s work together
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