All projects
Blockchain Foundry
Web App
2022
LastKnown Marketplace: Simplifying NFT ownership through a trust first experience
Scope of Work
Simplifying NFT ownership and onboarding in Web3
LastKnown Marketplace was designed to bridge Web3 and real world value by making NFT creation, verification, and trading accessible to both creators and consumers. The platform focused on reducing friction, improving trust, and introducing engagement mechanics that supported long term participation.
Frameworks
Stakeholder interviews, journey mapping, marketplace UX design, roadmap planning, trust and safety design
Team
Product Manager & Designer, 8 Developers, QA
My Role
Product Strategist
The Problem
Trust gaps and complexity limited NFT adoption
The NFT market was saturated with low quality projects, unclear provenance, and security risks. Users struggled to verify authenticity and rarity, while creators faced complex minting workflows. These issues eroded trust and created barriers to entry for mainstream users.
Key Insights
Transparency and guided onboarding build confidence
Research and stakeholder workshops revealed the need for a platform that:
Simplifies minting and trading for non technical users
Provides clear verification and credibility signals
Incentivizes engagement beyond one time purchases
Supports developers and creators with scalable tools
Key Objectives
Launch a secure marketplace that drives adoption and engagement
Deliver a user friendly NFT marketplace with transparent verification, streamlined onboarding, and engagement features that encourage repeat participation.
Solution A
Simplified Minting & Trading: Designed clear, step by step flows for creators and collectors to reduce friction and errors
Solution B
Verification & Transparency: Implemented smart contract validation and visible asset metadata to establish trust
Solution C
Engagement Mechanics: Introduced NFT staking and play to earn elements to incentivize long term usage
Solution D
Developer Enablement: Built tools and integrations to support NFT drops and marketplace activity
Impact
A trusted foundation for NFT commerce
LastKnown successfully launched with strong early traction despite market volatility.
Key Takeaway
A trusted foundation for NFT commerce
LastKnown successfully launched with strong early traction despite market volatility.
Let’s work together
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